Mission
At Wootag, we created next-gen interactive videos and ads that utilized creative automation to help brands achieve their marketing objectives, drive sales, build brand awareness and customer loyalty.
Working with a cross-functional team of stakeholders, product owners, and engineers as the Lead Product Designer my responsibility was to design new concepts and optimize existing ones with multiple rounds of testing and iterations to ensure maximum effectiveness and engagement. I worked closely with engineers for successful implementation and rapid iterations.
Result
Next-Gen video player
The foundation of our technology is our custom-designed video player, specialized for seamless, engaging and high-performing interactive experiences, from short ads to long-form content.
Interactive Touchpoints
We designed various interactive touchpoints for different objectives to catch interest, create curiosity, and emphasize interaction. This is usually the first step where engagement starts.
Interactive Layers
Interacting with the touchpoints usually results in launching an interactive layer specifically designed for different objectives. These objectives range from simpler, industry-standard experiences such as lead generation, sign-ups, discounts, and downloads to tailor-made shoppable videos, product showcases, video learning, or even a interactive football broadcasts.
Personalized Viewer Experience
At Wootag, we utilized advanced intelligence to create personalized and contextually relevant videos and ads. Our technology used real-time events and data, such as weather, location, time of day, sports events, to adapt to the viewer's environment, behavior, and preferences.
For example, an ad for a cold beverage could be targeted to viewers in hot weather locations or during a heatwave, while an ad for a sports fan could be triggered when their favorite team scores a goal and automatically adapts to micro-signals such as goal scorer, man of the match etc. This allowed us to boost engagement and create a more meaningful experiences.
Showcase
Selected templates and design concepts that were used in real campaigns, as well as sales tools and presentations. Please note that not every showcased brand represents Wootag's clientele (please see the list above). Some examples were used to demonstrate concepts as realistically as possible.
Role
Lead Product Designer
Tools
Sketch, Adobe XD, InVision, Marvel, Protopie, Adobe Photoshop & After Effects
Year
2017-2022
Company
Wootag — Marketing platform for interactive videos, ads, and creative automation working with top-tier clients.
NEXT WORK
Emotionreader.io
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