Profile

A self-taught professional with 15+ years of experience in designing digital products. Proficient in human-centered design methodologies, prototyping and visual design. Skilled in creating interactive, high-performing, and aesthetically pleasing products for web and mobile platforms. Experience working with cross-functional teams, providing team leadership and mentoring, communicating design concepts to stakeholders.


Working with a diverse range of clients, from startups to internationally known brands and state organizations.

Skills

Research, Prototyping, Interaction Design, Visual Design, Web & Mobile Design, Art Direction, Cross-Functional Collaboration, Team Leadership & Mentoring

Tools

Adobe CS, Figma, Sketch, Protopie, Framer, InVision, Miro, Procreate, Currently learning Spline 3D & Spark AR

Experience

Marketing platform for interactive videos, ads, and creative automation with clients including DBS Bank, Grab, Nestle, Unilever, McDonalds, BMW, Volkswagen, Land Rover, Intel, LG, Huawei, Adidas, Armani, and Calvin Klein.

Product Designer & Art Director

Freelance

Product Designer &

Art Director

Freelance

2023-present

Remote

Lead Product Designer

Wootag

2017-2022

Singapore

Marketing platform for interactive videos, ads, and creative automation with clients including DBS Bank, Grab, Nestle, Unilever, McDonalds, BMW, Volkswagen, Land Rover, Intel, LG, Huawei, Adidas, Armani, and Calvin Klein.

Facial expression analysis software to measure viewers' emotional response to video.

Lead Product Designer

EmotionReader.io

2016-2017

Singapore

Facial expression analysis software to measure viewers' emotional response to video.

Senior Product Designer

BandLab

2016-2017

Singapore

All-in-one social music creation platform with over 30+ million users worldwide.

Clients

Vodafone, SkySports, Deutsche Telekom, German Bundesliga, McDonald's, Kingdom of Bahrain, Batelco, Hungarian National Lottery, National Bank of Hungary, Ministry of Youth & Sports Serbia, Cresta Awards, Ladbrokes Coral, Esquire Magazine Singapore

Inspiration

Graffiti, Visual Arts, Books, Music, Fashion, Architecture, Video Games, Technology, Cool People & Places

Work

Case studies, Design archive, Self-initiated art & design projects