Profile

15+ years of experience creating interactive, high-performing and aesthetically pleasing digital products and experiences. Provides leadership and mentoring to multidisciplinary teams. Works with a diverse range of clients, including global brands, startups and state organizations. Brings a strong multicultural background from living and working across Europe, Asia and the Middle East.

Skills

Research, UX & Design Strategy, Prototyping, Interaction Design, UX/UI Design, Visual Design, Web & Mobile Design, Art Direction, Cross-Functional Collaboration, Team Leadership & Mentoring, Project & Resource Management

Tools

Figma, Framer, ProtoPie, Miro, Adobe XD, Photoshop & After Effects, Rive, Play, Midjourney, ChatGPT

Experience

Marketing platform for interactive videos, ads, and creative automation with clients including DBS Bank, Grab, Nestle, Unilever, McDonalds, BMW, Volkswagen, Land Rover, Intel, LG, Huawei, Adidas, Armani, and Calvin Klein.

Head of UI/UI Design

Belong Interactive

2023-2025

Dubai, UAE

Lead Product Designer

Wootag

2017-2022

Singapore

Marketing platform for interactive videos, ads, and creative automation with clients including DBS Bank, Grab, Nestle, Unilever, McDonalds, BMW, Volkswagen, Land Rover, Intel, LG, Huawei, Adidas, Armani, and Calvin Klein.

Facial expression analysis software to measure viewers' emotional response to video.

Lead Product Designer

EmotionReader.io

2016-2017

Singapore

Facial expression analysis software to measure viewers' emotional response to video.

Senior Product Designer

BandLab

2016-2017

Singapore

All-in-one social music creation platform with over 30+ million users worldwide.

Inspiration

Graffiti, Visual Arts, Books, Music, Fashion, Architecture, Video Games, Technology, AI, Cool People & Places

Work

Case studies, Design archive, Self-initiated art & design projects